The W Fort Lauderdale is unlike any other hotel on Florida’s coastline. From its sleek, modern design to its cocktail-inspired atmosphere, every aspect of the W celebrates the excitement of South Florida through a nightlife perspective. A three-hour drive from Orlando and a four-hour trip from Tampa, this hotel is an easy getaway for those seeking a trip to Florida’s southern beaches.

A walk into the lobby of the W brings an unexpected surprise along with a smile; instead of reflecting the brightness of the beach and the Fort Lauderdale lifestyle, the aesthetic of the W is a turn from the ordinary. Calming stone walls echo the natural splendor that radiates from the slate floor to the soft blues and creams of the furniture. Rather than emphasizing the warmth of the Florida sunshine, the W’s design makes guests feel as though they are deep within the Atlantic Ocean, soaking up the soothing coolness of underwater life. However, this dark interior compliments the lively beach environment, as the entire far end of the hotel opens up to glass doors of streaming natural light and a too-good-to-be-true cerulean ocean. With understated charm that allows the natural splendor of Florida’s coast to shine, the main design element of the W’s artistic nature is simplicity, and it is reverberated throughout every crevice and corner.

Once you enter one of the 517 elegant rooms, you will be enchanted by the relaxing power of this simplicity. The white luscious bedding centers a room of cooling grey walls, like a cloud upon a calm coastal morning. Subtle hues of Florida’s natural environment echo around the room; soft wood and ethereal stone create a sanctuary of minimalism, and the peek-a-boo bathroom hidden by a slender sliding door is more spacious than most hotel guests would expect. With its sophisticated design and expansive windows, it could be likened to your own personal spa.


The W’s exclusive Bliss Spa is a haven of relaxation, and its soothing rhythmic tunes welcome guests to an afternoon of respite. The Fabulous Facial is one of the Spa’s celebrated treatments, and its combination of cleansing botanicals, herbal moisturizers, and rejuvenating exfoliation leave skin feeling free from the damage of the summer sun. Each spa technician personalizes the treatment levels to the needs of guests, whether they are seeking an invigorating massage, a refreshing facial, or a revitalizing body treatment.

Be sure to keep the pampering going with a stop into the Ted Gibson salon, where you can experience hair styling techniques inspired by world-famous stylist Ted Gibson. Currently, the salon is featuring a Braid Bar, where highly skilled hair experts transform your mane with the latest trends. From classic fishtail braids or milkmaid up-dos to edgy customized braids, the Ted Gibson salon will give you the ideal braid of choice, so you can enjoy your beach evening in carefree style.

You can get in the mood for summer in the W’s Living Room, the perfect place to spend a relaxing afternoon or find exciting drinks and music after hours, all with an endless view of the beautiful Atlantic. The Living Room offers delicious light fare for those craving a bite, and the open windows leading out to the Living Room’s terrace of trendy décor beckon the cool ocean breezes to fill the lounge with the feeling of coastal life. An unbeatable spot for watching the waves, the terrace allows you to soak up the sun in luxury, with a mouth-watering finger food menu and a variety of tempting cocktail choices.

One of the signature cocktails to heighten your experience in the Living Room Lounge is the Spicy Paloma, a lively blend of Casamigos Silver Tequila, agave nectar, fresh limejuice, grapefruit juice, and a splash of Thai chili syrup. With the spicy kick of the chili flavor, this adventurous drink may not be for the faint of heart, but it is as bold as the design of the W itself. The drink is effortlessly balanced, as the brightness of the citrus notes lighten the sharp tastes of the tequila and chili pepper. An excellent choice for tequila lovers, the Spicy Paloma is perhaps the most celebrity-worthy drinks on the coast; the W’s choice tequila is part of George Clooney’s exclusive line made just for the hotel. This drink is like a burning Florida sunset, with its hues of blood orange and vibrant pink swirling together to create the ultimate visual concoction.

After the sun goes down, the Living Room heats up with live music from some of the hottest DJs. Let the rhythm overtake you as the smooth beats invade the air, or hide away in one of the oversized booths and enjoy a drink or two with friends. In May, the Living Room welcomed DJ Adam Share at their New/Next party, an exciting happening that will be one of many in the W’s nightlife future.

A night in the Living Room calls for a hearty and delicious breakfast, and the best can be found at Steak 954. What is known to be one of Fort Lauderdale’s most innovative steak and seafood restaurants opens well before dinner hours to feature a decadent brunch menu. Steak 954 specializes in satisfying your sweet tooth; the Vanilla French Toast is a fantasy made of the thickest slices of toast smothered in dolce de leche crème. Pastry chef Sarah Magoon has mastered the art of transforming childhood favorites into ageless masterpieces, and her Pop Tarts are a prime example of her expertise. For this treat, which is even more delicious than the youthful classic, Magoon tucks warm baked apples and rum de leche into a flaky, melt-in-your-mouth pastry.

A dinner at Steak 954 is just as magnificent, and the Bone-In Beef Short Rib is a cut above. Served with heirloom tomatoes and marinated in flavors of basil and natural au jus, this short rib is divinely tender and falls off the bone with the slightest of ease. For dessert, Chef Magoon works her magic with her Key Lime Baked Alaska, a brilliant twist on South Florida’s classic key lime pie. This retro-inspired treat hides away a citrusy center of key lime goodness beneath a dome of perfectly baked meringue.

From enticing tastes and alluring drinks to the serene yet stimulating ambiance, the W Fort Lauderdale is an escape all its own, and the party is just getting started. Come celebrate the warm summer nights in style by planning your stay today.

Click here for more information.