It was the roaring twenties. We had just overcame the end of world war 1. Many families were now traveling via automobiles. Americans had disposable income and a desire to get rich. Word quickly spread about speculators making big money in Florida on land deals. The Florida government was investing massive money on infrastructure and facilities to attract future residents, tourists and land investors. Florida quickly became one of the greatest economic opportunities in the country. The quality of life looked really glamorous to those who would read about life in Florida. Millions of Americans were captivated about this amazingly attractive opportunity. Credit was easy to obtain if you had a decent job. Newspapers would write glamorous stories about land investors who doubled or tripled their profits within months. In 1922, newspapers were full of real estate advertisements, with the Miami Herald being one of the largest publications due to its enormous land advertisement section. This must have been an extremely effective marketing method because records show that two-thirds of all Florida real estate was sold by mail to speculators who had never even stepped foot in Florida.

Speculators were making big money and the market was going crazy with rapidly rising prices. As acquisition costs went up, profit margins became tighter and tighter. Before long it was 1925, and the negative stories about speculators buying worthless swampland sight unseen were starting to spread. The IRS started scrutinizing deals, publications like Forbes Magazine started warning people to be careful because the Florida real estate boom was one big scam. You know what happened next? The bubble burst and countless speculators lost their life savings and then some.

Sound familiar? That’s right, it sounds eerily similar to the modern real estate boom and bust. In the real estate boom of the 2000s, Florida experienced a similar market. Here’s a sales report for two different pieces of land that were playing “musical owners”. Both of these were single family lots.

Lot 1:

Originally sold for –  $580,910 on 7-15-2004
Sold again for –  $750,000 on 1-28-2005
Sold again for –  $1,341,000 on 7-18-2005
Sold again for –  $350,000 on 8-7-2012

Lot 2:

Originally sold for – $1,072,000 on 10-5-2001
Sold again for –  $1,820,000 on 5-10-2005
(Flipped via double escrow for $580k profit)
Sold again for –  $2,400,000 on 5-10-2005
Sold again for –  $4,280,000 on 6-26-2006

One client bought 40 acres in 1980 for $250,000. They put cattle on the property so that they would only have to pay minimal agricultural property taxes. On 10-09-2015, I sold the property for $5,100,000. I have a client I represented as a buyer’s agent for 11 acres in the attractions area. In less then a year, we have 5 acres of the 11 acres under contract for the price the buyer paid for the entire 11 acres. I have another client who bought 180 acres in 2007 for almost $2,000,0000. That property is worth somewhere between $10,000,000 – $15,000,000 today.

Land has turned many property owners into very wealthy individuals. However, for as many amazing successful land deals that I can show you via public records, I can show you just as many ugly stories that have brought investors to their knees. Please take this warning seriously. Do not try to invest in land or any real estate without the help of a competent Real Estate professional who can show you a successful book of business with verifiable transactions. If your agent is not willing to show you this, Run Forrest Run!

For more information on any of these deals, please contact me at or 407-985-4621