Author: Maria Delis

B Impressed at the B Resort & Spa

A Lifestyle Hotel Located in the Walt Disney World Resort® Within walking distance to Downtown Disney®, the 394-room hotel in Lake Buena Vista offers an ideal location for families, couples, groups and business travelers. The B officially opened its doors in June and brought a new genre in hospitality to Central Florida – focusing on self-expression, style and technology. “B Resort & Spa is the first resort designation for the B Hotels & Resorts brand and we are thrilled to introduce travelers to such an incredible, unique product in one of the world’s top business and leisure travel destinations,” said Keith Wolling, the property’s general manager. “This is a four-star resort with attractive prices and a team that is committed to delivering unforgettable, customized experiences to virtually every type of traveler.” In an era when millennials make up 50 percent of hotel bookings, more and more brands strive to attract this tech-savvy, diverse generation. The millennials’ pull toward self-expression and technology has influenced older generations as well, pushing hospitality companies to rebrand their image. B Hotels & Resorts, headquartered in South Florida, focuses on each guest’s personality, building an “emotional connection” between each traveler and the B brand. The building that was once the Royal Plaza Hotel, where Michael Jackson once had a suite, underwent an extensive renovation and now offers one of the first lifestyle hotel experiences in...

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